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Crisis Training Agenda ExampleCrisis
Media Training
09.30 Introductions
- Objectives for the day.
Media
coverage to date & expected media coverage
Key
issues
Communications
objectives and key messages
10.15 What the journalists will be asking
What
journalists want from interviews:
Quotes/sound
bites, key numbers, examples
10.30 Preparing
for media interviews
Focusing
your message
Looking
your best on television - examples
Dress
Posture Eyeline Body Language
10.50 First
practice interviews, playback and analysis
Controlling
the pace and answer length
Avoiding
words being put in your mouth
12.10 Dealing
with difficult questions
Questions
you can avoid
Questions
you must avoid (identifying your No Go Zones)
12.40 Lunch and continue discussion
13.10 Second practice interviews, playback
and analysis
14.20 Dealing
with hostile interviews
Reporter’s
favourite tricks and traps
Practice
hostile interviews, playback and analysis
15.30
Dealing with debates and
discussions
15.45
Dealing with reporters
doorstepping you
16.00 Final
practice interviews, playback and analysis
17.00 Round
up
Revisit
key messages
17.30 Finish
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