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Media Training Agenda ExamplePRESS & PRINT MEDIA TRAINING
14.00 Coffee
and Introduction
Being
clear about what makes a story and what journalists want
Deadlines
and journalists other worries
Focusing
on your message
Quotes,
numbers and examples - what journalists need from you
15.00 Practice
press interviews
Playback
and analysis
Controlling
the pace and answer length
Avoiding
misquotes and words being put in your mouth
16.00 Anticipating
their questions
Handling
difficult questions
When
to avoid answering questions
Identifying
your No Go Zones
16.30 Second
practice interviews
Playback
and analysis
17.30 Off
the record and other dangers
17.45 Roundup:
Reporter's
favourite tricks and traps
The
Golden Rules for dealing with journalists
18.00 Finish
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