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Media Training Agenda Example

PRESS & PRINT MEDIA TRAINING
  
 14.00             Coffee and Introduction
                      Being clear about what makes a story and what journalists want
                     Deadlines and journalists other worries
                      Focusing on your message
                      Quotes, numbers and examples - what journalists need from you
 
15.00              Practice press interviews
                      Playback and analysis
                      Controlling the pace and answer length
                      Avoiding misquotes and words being put in your mouth
 
16.00              Anticipating their questions
                      Handling difficult questions
                      When to avoid answering questions
                      Identifying your No Go Zones
                       
16.30              Second practice interviews
                      Playback and analysis
 
17.30              Off the record and other dangers
                       
17.45              Roundup:
                      Reporter's favourite tricks and traps
                      The Golden Rules for dealing with journalists
 
18.00              Finish

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